meet the CDP executive team

CDP is led by an executive team with a stellar track record in delivering analytics, planning and data integration solutions that greatly enhance our customers’ abilities to make high-impact and factually informed decisions.


Allen Keyte

Auckland - Director, Commercial

Allen is a Director of our group of companies specialising in cloud-based strategy management, analytics, planning & data integration solutions. The global customer base Allen has helped build is proof of his success across the full spectrum of dashboarding, KPI reporting, forecasting, data warehousing and strategy execution solutions.

Allen’s leadership and understanding comes from more than 25 years’ experience in the industry. He has a deep knowledge of consulting services, analytics software specialisation, solution sales & marketing, customer engagement, geographical expansion, acquisitions, partnership and overall company financing and management. Allen has strengths in both innovating established operations; and incubating early-stage initiatives.

Jason Blockley director CDP Profile photo

Jason Blockley

Auckland - Director, Services

Jason leads our consulting team and has over 20 years’ experience in successfully delivering business analytics & data warehousing services. He has the specialist knowledge required to effectively scope out practical provisioning of a broad array of analytics, planning and data integration solutions. Jason is responsible for the delivery of consulting services to our many customers right across New Zealand.

Craig Catley director CDP profile photo

Craig Catley

Wellington - Director, Solutions

Craig is the leading force in moving us into new, innovative analytic solutions for an ever changing market. As a Director with over 25 years’ experience in our industry, he brings a pedigree of highly successful sales & marketing programs for enterprise analytics and data platforms. Given all his recent achievements, Craig is also considered by industry analysts to be a global expert in the emerging field of strategy execution solutions.


Simon Lawrence

London - Director, EMEA

Simon has more than 20 years’ experience in architecture, development and project management of analytical, reporting and data integration solutions. He has particular experience with large UK-based multinational companies,working exclusively on business intelligence and data warehousing applications for much of that time and having designed his first dimensional database and analysis application in 1993. Simon is based in London where he runs CDP Group’s UK consulting services practice. Simon still actively works on client assignments where he focuses on data integration and analytics architecture, as well as solutions to support successful strategic planning and execution.


“CDP comes up with solutions to problems. They’re a stable company that has delivered value over the long haul to Fisher & Paykel Healthcare Demand Planning, and they continue to deliver value.”

– Gary Sawers, Demand Planning Manager, Fisher & Paykel Healthcare